Value creation and vision on sustainability

For Wessanen’s Integrated Annual Report 2018, CF developed an innovative design fully in line with its sustainable character, in which value creation occupies an important place. A visual value creation model summarises all of Wessanen’s key figures: input, throughput, added value, output, impact and a summary of Wessanen’s commitment. The following pillars are largely visualized: Healthy food as intended by nature; As resource-efficient as nature; Diverse and agile community; and Cooperate with our ecosystem. The result is a clear picture of Wessanen’s strategy and commitment: Building a new company! Worth mentioning is the elaborate risk model with a risk visual. 

Written by
Pieter Koenders

Published on
October 1 2019