For Wessanen’s Integrated Annual Report 2018, CF developed an innovative design fully in line with its sustainable character, in which value creation occupies an important place. A visual value creation model summarises all of Wessanen’s key figures: input, throughput, added value, output, impact and a summary of Wessanen’s commitment. The following pillars are largely visualized: Healthy food as intended by nature; As resource-efficient as nature; Diverse and agile community; and Cooperate with our ecosystem. The result is a clear picture of Wessanen’s strategy and commitment: Building a new company! Worth mentioning is the elaborate risk model with a risk visual.