The social impact of the Dutch Lottery
The Dutch Lottery recently published its 2019 annual report after a successful collaboration between Report Company and CF Report. Report Company provided structure, advice, project support and DTP layout. CF Report delivered advice, design and photography, and enabled the creation of the reporting website with an accompanying interactive PDF. The starting points for the project were transparency, clarity, innovation and engagement.
The Dutch Lottery’s explicit goal is to create social impact by making the Netherlands happier, healthier and sportier. Proceeds are donated to the Dutch government, NOC*NSF and 18 charities. The Lottery’s positive impact is emphasised in the annual report using data visualisations and bold storytelling.
13 mei 2020