The Platform that Connects Brand and Society

For years, Schiphol has earned high marks for its reporting practices in terms of transparency and impact – thanks to crisp visuals, clear framing and articulation of value creation, coherent reporting framework – and comprehensiveness of financial and non-financial information. In 2019, Royal Schiphol Group picked up the Crystal Award (Kristalprijs) for the second year running, earning itself the top spot in the Transparency Benchmark, and the FD Henri Sijthoff Award 2018 for best annual report in the Netherlands. CF Report has been Schiphol’s reporting partner since 2017.

2020

In a year where aviation came to a virtual standstill, no industry felt the impact of the COVID-19 pandemic more than the travel industry. Schiphol Group places a high value on transparency and stakeholder engagement; two key elements that have proven their value time and time again. From the perspective of stakeholder engagement – and despite the pandemic – the reporting on the financial and non-financial performance targets versus the ‘pre-COVID’ targets has been both transparent and coherent.

Safe and Responsible

Even though much of our personal connection currently takes place over MS Teams and Zoom, Schiphol Group continues to fulfil its role as a strategic hub in a global economy. After all, not all meetings or travel destinations are possible digitally. Safe and responsible are the keywords that define Schiphol Group’s commitment to operating in a reliable manner in this new reality.

The annual report sets out, in detail, the challenges facing Schiphol based on the list of material aspects and comprehensive value creation model provided by Schiphol. Schiphol’s mission, i.e. overarching purpose, is – and continues to be – ‘Connecting your world’. CF Report has incorporated this purpose statement in the visuals and updated the appealing online reporting environment, including the comprehensive download centre for PDF versions of the annual report and financial statements.

Reporting is used as a tool for making data available and providing the right context for that data. The online reporting platform serves as an indispensable switchboard that provides links to all information and reporting products. Data visuals, stories and messages underpin the strategic pillars which, in turn, underpin the vision statement that is laid out in Schiphol 2050. The key facts and figures are presented online in sliders and engaging infotisements that form the basis for a social media campaign. The interaction between web pages and the online annual report helps readers quickly find the information they are looking for. As expected, the interactive PDF version of the annual report, including the unique illustration style, is fully integrated into the Schiphol Group logo.