More than an Annual Report
The Port of Amsterdam is evolving into the Metropolitan Port of Amsterdam through a unique growth strategy focused on circularity and energy transition and attractive initiatives in digitisation and sustainability. As such, the port acts as a battery for the city and a hub for the hinterland. An economic added value of € 7.2 billion places the port area on a near-par with the Schiphol region.
Port of Amsterdam
Communicating Added Value
The comprehensive reporting platform for the Port of Amsterdam has been developed as part of the innovative Core & More structure. It includes facts and figures, operational progress and goals, and stories and cases that are all backed up by performance data. A new supply chain and value creation model illustrates the added value of the metropolitan port for the city and region.
The Port’s new multi-year strategy prompted a shift in the focus of reporting to the seven new objectives that are set out in its 2021-2025 strategic plan. This multi-year strategy is introduced in the annual report; relevant measures and KPIs are linked to the aforementioned objectives on an online reporting platform.
In 2019, the annual report was the fastest climber on the Transparency Benchmark. Operational goals, long-term value creation, materiality and stakeholder dialogue are reported with the same level of detail and transparency, while the Port’s impact on the city, region and hinterland is illustrated in dashboards. Specific attention has been paid to identifying the key drivers of non-economic, social, and societal values, and throughput volumes, supply chain responsibility, value creation and information about the playing field are translated into clear infographics.
Leader in Energy Transition
The story of Port of Amsterdam, the battery for the city that seeks to become the leader in energy transition by harnessing the power of water, is told engagingly by Koen Overtoom, CEO of Port of Amsterdam.
Integrated reporting platform in Power BI
Currently, the fully-automated reporting cycle for Port of Amsterdam is aligned with the new strategy. CF Report developed a data-driven reporting platform, a Power BI, the first version of which is now in use. The Port expects to publish a final report on three themes – financial, strategic and risk management – at the end of Q4 2021. Now that the data, system and KPIs are in place, Port of Amsterdam is ready for continuous, data-driven reporting. Predictive data are close at hand in reports, allowing objectives to be easily achieved and potential risks promptly identified. Strategic and sustainability monitors are effective tools that can be used in communicating the Port’s added value more effectively as it enhances the Port’s brand and promotes its contribution to energy transition in the region and the Netherlands.
CF Report assisted the Port of Amsterdam in aligning its strategy with performance results and long-term goals, thereby providing relevant advice, content and design, video posts, social media content, as well as the annual report. CF Report advises on automated dashboarding and develops an integrated reporting platform in Power BI.
Would you like to find out more about the Port of Amsterdam case?
Please get in touch with
Pieter Koenders, Managing director
+31 655 746585
Would you like to find out more about reporting platforms?
Please get in touch with
Felix Janssens, Creative strategist
+31 627 257226
Nice to know
Despite the Covid crisis Port of Amsterdam is on track with the sustainability goals
(% ships with ESI-discount)
New hydrogen filling stations in the Amsterdam harbour area
2021-2025: taking the lead. With seven measurable targets the new strategy will be implemented and it’s progess monitored.