High-Profile Reporting Platform for FrieslandCampina

For the second year in a row, CF Report has developed reporting products for FrieslandCampina, including a complete and concise multilingual annual report, a video interview with the CEO and a stakeholder video. In a year dominated by the COVID-19 pandemic, trade restrictions and shifts in the global economic landscape, CF Report partnered with FrieslandCampina to develop a comprehensive and transparent report that touches on all aspects of the company’s operations. By all measurable metrics, the report has helped increase brand confidence and reputation. RepTrak, a reputation ranking agency, places FrieslandCampina among the top three reputable brands.

More concise than the previous report, the 2020 Annual Report places greater focus on goal, strategy and performance using relevant facts and figures. Improved structure and layout have resulted in fewer pages and greater clarity in terms of strategy updates and results.

FrieslandCampina’s purpose pillars are the focus of the management board report. Goal, mission, value creation, strategy and results are structured around the three purpose pillars: A Good Living for Our Farmers, Now and For Generations to Come, Better Nutrition for the World.

The strategy update, Our Purpose / Our Plan 2.0, is visually linked to the overall multi-year strategy and purpose. Purpose, objectives, development frameworks and proof points are presented together in a concise section to provide a clear picture of challenges, strategic framework, and facts and figures.

CF Report has enriched the report with a value chain model (from grass to glass) to create a visual of the perspective for long-term value creation. Both financial and non-financial impacts are illustrated in the chain to make value creation more transparent and distinct.

Aside from the management board and financial reports, the integrated annual report includes a sustainability report, which aligns with the Global Reporting Initiative (GRI) standard. This fact-based approach shows how the company is doing its share to achieve the Sustainable Development Goals.

The video interview with Hein Schumacher, CEO of FrieslandCampina, is at once the introduction and high point of the report. Hein Schumacher reflects on 2020 and how it impacted the multinational dairy co-op. The 2-minute-plus video about the company’s commitment, continuity, challenges, and results garnered over 150,000 views on social media in a short span of time. That’s what makes this so gratifying for us: conveying an honest story in such a way that it reaches a wide audience.