High-Profile Reporting Platform for FrieslandCampina
With an annual revenue of over € 11 billion, north of 11,000 dairy farmer members, and nearly 24,000 employees spread over production facilities in 38 countries, FrieslandCampina is one of the largest dairy companies in the world. In addition to consumer dairy products, the company supplies dairy products to B2B customers, including bakeries and companies in the greater hospitality community. It also supplies ingredients and semi-finished products to infant formula and food manufacturers, the food industry, and the pharmaceutical sector.
Reaching a Wide and Targeted Audience
For the second year in a row, CF Report has developed reporting products for FrieslandCampina, including a complete and concise multilingual annual report, a video interview with the CEO and a stakeholder video. In a year dominated by the COVID-19 pandemic, trade restrictions and shifts in the global economic landscape, CF Report partnered with FrieslandCampina to develop a comprehensive and transparent report that touches on all aspects of the company’s operations. By all measurable metrics, the report has helped increase brand confidence and reputation. RepTrak, a reputation ranking agency, places FrieslandCampina among the top three reputable brands.
More concise than the previous report, the 2020 Annual Report places greater focus on goal, strategy and performance using relevant facts and figures. Improved structure and layout have resulted in fewer pages and greater clarity in terms of strategy updates and results.
Focus on Purpose
FrieslandCampina’s purpose pillars are the focus of the management board report. Goal, mission, value creation, strategy and results are structured around the three purpose pillars: A Good Living for Our Farmers, Now and For Generations to Come, Better Nutrition for the World.
The strategy update, Our Purpose / Our Plan 2.0, is visually linked to the overall multi-year strategy and purpose. Purpose, objectives, development frameworks and proof points are presented together in a concise section to provide a clear picture of challenges, strategic framework, and facts and figures.
CF Report has enriched the report with a value chain model (from grass to glass) to create a visual of the perspective for long-term value creation. Both financial and non-financial impacts are illustrated in the chain to make value creation more transparent and distinct.
Aside from the management board and financial reports, the integrated annual report includes a sustainability report, which aligns with the Global Reporting Initiative (GRI) standard. This fact-based approach shows how the company is doing its share to achieve the Sustainable Development Goals.
Interaction through Communication
The video interview with Hein Schumacher, CEO of FrieslandCampina, is at once the introduction and high point of the report. Hein Schumacher reflects on 2020 and how it impacted the multinational dairy co-op. The 2-minute-plus video about the company’s commitment, continuity, challenges, and results garnered over 150,000 views on social media in a short span of time. That’s what makes this so gratifying for us: conveying an honest story in such a way that it reaches a wide audience.
With the reporting platform, CF Report helped create a wider reach for the ‘single source of truth’ annual report document by making existing content more relevant and visually engaging, and creating new content to make FrieslandCampina’s performance results accessible to a large target audience.
Want to know more about reporting platforms?
Please get in touch with
Felix Janssens, Creative strategist
+31 627 257226
Would you like to know more about the FrieslandCampina case?
Please get in touch with
Brigit Stokman, Project manager
+31 646 090303
Nice to know
FrieslandCampina’s purpose is Nourishing by Nature
(Kton CO2 )
Greenhouse emissions production and transport
(Kton CO2 )
Greenhouse emissions from members dairy farms
For better nutrition for the world and good income for its farmers, now and in the future.