Boels’ mission (to establish itself as the rental market leader with strong positions in Europe, excellent performance, partner of choice for customers, sustainability and digitalisation) is the central focus of the report. Key figures, financial and non-financial performance are reported together for the first time. Reporting is consistently built around the vision ‘shared resources simplified’. The newly developed value creation model and the visualised value chain show how and where Boels adds value to its customers, employees, users and society, and the crucial role that digitalisation and sustainability play in that regard.

Reporting is so much more than just a report. It enables fact-based communication of goals, value and results for and with a broad stakeholder audience. It also generates confidence about the company’s direction and performance, setting out how vision and ambitions contribute to the expectations of internal and external stakeholders. To this end, CF has created an Investor Relations page on Boels website where all financial and non-financial information, in part from the perspective of IR (Investor Relations), is visualised. This platform contributes to the connection between Boels and its broad stakeholder audience and offers space for a concise explanation of how the company contributes to specific themes (e.g. sustainable growth).

The annual report provides insight into how vision, mission and strategy are linked. The detailed, transparent, and visual report also shows how Boels adds value to its customers with state-of-the-art cases.