More than a report
Happy Horizon launches TikTok reporting: performance data from annual reports and continuous reporting in short video format
Happy Horizon, a creative digital agency, has partnered with CF Report and TikTok label Vortex Agency, both part of the Happy Horizon group, to launch TikTok reporting. This new reporting method will provide performance data from annual reports in short video format.
TikTok reporting aims to modernize reporting and increase engagement with target groups by using short and dynamic videos that are quickly understood by viewers.
Written by
Pieter Koenders
Published on
April 12, 2023
Pieter Koenders, Managing Director of CF Report, explains that traditional annual reports will not disappear, but the addition of short video is an interesting vision for the future. “I believe that short and powerful videos, like those on TikTok, are the future of communication. Companies that want to modernize their reporting expressions and create more engagement will find added value in TikTok reporting.”
By using marketing automation tooling, such as Smartly.io, data from various sources can be collected and converted into dynamic images and short videos. This makes important developments more accessible and enables companies to communicate with various stakeholders more effectively.
TikTok reporting is a valuable addition to reporting communication and offers companies the opportunity to report in a contemporary way and increase engagement. To learn more about this new reporting method, contact Pieter Koenders, Managing Director of CF Report or Bart Kampschreur, Vortex Agency.
Contact details
CF Report: Pieter Koenders, Managing Director, p.koenders@cfreport.nl, +31 6 55746585
Vortex Agency: Bart Kampschreur, bart@vortexagency.nl
Over Happy Horizon, creative digital agency
Happy Horizon is a thriving digital agency based in the Netherlands that assists businesses in defining and achieving their goals. The agency has experienced rapid growth and currently employs over 800 professionals with offices situated in key locations such as Amsterdam, Eindhoven, Utrecht, Tilburg, The Hague, Apeldoorn, and Arnhem. The agency’s core focus is on five key strategic disciplines, namely strategy & innovation, data & automation, online marketing, development & technology, and branding, content & PR. In addition, Happy Horizon has dedicated industry-specific teams that cater to e-commerce, non-profit, B2B, healthcare, government, and education, among others.
Happy Horizon proudly works for customers, including Shimano, Luxaflex, Xenos, Eneco, The Dutch Red Cross, Electronic Arts, Logitech, Prorail, Pets Place, PUMA, Warner Music, Fatboy, ASUS, Philips Monitors, PSV Eindhoven and Trendhopper. Other agencies that fall under the Happy Horizon group are: Happy Talents, Webber, Experius, Vertigo 6, Vortex Agency, Get Hooked, Lequal, Gracious, Viduate, CF Report, Osage, EF2 and AdBirds.
