Boels Annual Report 2021

CF Report has proudly produced the Boels Rental Group 2021 Annual Report.
The second largest equipment rental specialist in Europe is publishing a public annual report for the first time.

Boels, the Sittard-based family-run business, doubles in growth every five years. With nearly 7,000 employees in 18 countries and €1.3 billion in revenue, the importance of transparency, responsibility, and therefore reporting, is increasing. CF Report has developed a strategic reporting platform that disseminates the results of the company’s financial and corporate social responsibility performance to a broader stakeholder audience.

CF Report managed all aspects of the production, from content to design: profile, strategy, CEO’s message, the Executive Board report and press releases, as well as a data-driven video interview with CFO Jan-Piet Valk. The video interview provides a clear impression of the company’s goals and accountability while creating confidence in the rapidly growing family-run business. Value creation is a key component of the business model, with cases from across Europe supporting the claims and strategy. The entire layout of the reporting section and financial statements is based on a uniquely creative concept.

Shared resources simplified
Boels’ mission (to establish itself as the rental market leader with strong positions in Europe, excellent performance, partner of choice for customers, sustainability and digitalisation) is the central focus of the report. Key figures, financial and non-financial performance are reported together for the first time. Reporting is consistently built around the vision ‘shared resources simplified’. The newly developed value creation model and the visualised value chain show how and where Boels adds value to its customers, employees, users and society, and the crucial role that digitalisation and sustainability play in that regard.

The annual report provides insight into how vision, mission and strategy are linked. The detailed, transparent, and visual report also shows how Boels adds value to its customers with state-of-the-art cases.

Investor Relations integrated into Boels’ corporate website
Reporting is so much more than just a report. It enables fact-based communication of goals, value and results for and with a broad stakeholder audience. It also generates confidence about the company’s direction and performance, setting out how vision and ambitions contribute to the expectations of internal and external stakeholders. To this end, CF has created an Investor Relations page on Boels website where all financial and non-financial information, in part from the perspective of IR (Investor Relations), is visualised. This platform contributes to the connection between Boels and its broad stakeholder audience and offers space for a concise explanation of how the company contributes to specific themes (e.g. sustainable growth).

All-round service
CF Report offered all-round service to Boels consisting of reporting narrative, written content, creative concept, design, layout, press releases, production and publication of printed matter, video content in 14 languages, the annual report ‘at a glance’ for internal communication purposes and the development of Investor Relations online.

Written by
Felix Janssens

Published on
May 5, 2022